However,
because sustainable printing methods use eco-friendly, non-toxic inks and materials, they naturally differ from conventional plastic-based prints in terms of durability. While plastic-based prints may seem more resilient to harsh washing, sustainable prints can last just as long — or longer — if given proper care. By following these washing instructions, you ensure your garments stay vibrant, fresh, and wearable for years to come.
Wash at 30 degrees Celsius, inside out
Washing at lower temperatures reduces wear on the fabric and prevents the breakdown of eco-friendly inks, which are more sensitive to heat than plastic-based counterparts. Turning the garment inside out protects the print from direct friction with other clothes, preserving its sharpness and vibrancy. Washing at 30°C also saves energy, making it a win for both your clothes and the planet.
Do not tumble dry
High heat from tumble dryers can weaken the fabric fibers and cause the ink to fade or crack over time. Sustainable inks are designed to be gentle on the environment, which means they are also more sensitive to extreme heat. Air-drying your clothes maintains their color, shape, and texture, and it significantly extends the lifespan of your garments.
Do not iron over print
Heat and direct pressure can distort the print and cause it to peel or fade. Plastic-based prints might resist heat slightly better, but sustainable prints rely on water-based or plant-derived inks, which are more delicate. If ironing is necessary, turn the garment inside out and avoid direct contact with the print.
The Big Picture
By treating your sustainably printed garments with care, you not only prolong their lifespan but also contribute to a cleaner, healthier world. These garments might require a little more attention, but they reward you with long-lasting wear, stylish design, and the satisfaction of knowing you’re supporting sustainable, eco-conscious production methods.